When Ignorance Turns Painful

You know what’s hard…really hard?   It’s having to take it on the chin without being able to retaliate. No, not because of turning the other cheek; rather, because we have no public platform from which to return fire!


Highway Robbery in Daylight!

Marketing Venues Gouging Clients

OUCH! is a four-letter word that (too) many pros are saying today. They were sold on the merits of how wonderful there new marketing program was going to be. Therein lies the problem…going to be…as in, in the future. Well, they got a super deal tied to prepaying the entire year in advance. Of course, the salesperson assured them nothing could be possibly be better, cheaper and faster


Gray-Haired Consultants

Want to END Prospecting


Professional consultants and trusted advisors over 45 now have an excellent chance to cut back or completely eliminate LEADS and all that goes with qualifying, nurturing, and selling them! If you haven’t heard about Concierge Marketing yet, visit (more…)

Open Enrollment Starts

MAY 15th -through- JUNE 30th


Twice a year (mid-May to end-Jun; mid-Nov to end-Dec)‘s intake staff get to relax. All screening, qualifying & vetting of member-candidates fall to third-party resources like Lexis-Nexis, Trudiligence, etc.

All other times, our intake staff must do the heavy lifting themselves. Only candidates that are not licensed (because they’re not required) may be farmed out for examination. The purpose is to ensure no bad apples are allowed in! (more…)

Marketing Mix Confusion

No One is-or-has a Marketing Panacea


Seth Godin wrote a book with the above titled headline. Of course, it was a best seller because he already had the reputation as being an online guru. And, like Scott Adams’ and his Dilbert fame, it struck a nerve with all serious marketing people. (more…)

Survey Concludes: Stupidity Abounds

Way, way too many/much MARKETING

Every October our Community polls members about What’s Right & Wrong INSIDE (the Community) and OUTSIDE (their own marketplace). Not surprisingly, for the third year in a row the #1 Outside Concern was that there is just TOO MANY marketing choices [ONLINE] … (more…)

Stamp Out Prospecting

Wasting Valuable Time Lead-Chasing

One of the biggest complaints we hear from members is that LEADS really can be a giant pain the rump! Sure, everyone has a solid CRM program but “all” that does is create…LEADS. 

So, what so bad about leads? Are they the supposed “lifeblood” of every business? To an extent perhaps, but there’s more to the story! (more…)

Most Marketers Don’t Get It

The Business of Marketing is Overrun with Amateurs

Everyone knows that the Internet is responsible for spawning more so-called entrepreneurs than anything else in history. The are now untold millions of instant marketers clamoring for their piece of this multi-trillion dollar industry. And, it goes without saying that everyone of them is an expert! (Just ask them.)