Caveat Emptor Marketing

How to Tell When Marketing is Bad

The business of marketing must include advertising, which is often the largest part of the marketing function. Everyone knows that advertising is a hit-and-miss proposition with a number of variables to consider, e.g. weather (retail), placement (print media), timing and timeliness (all), etc … (more…)


When Ignorance Turns Painful

You know what’s hard…really hard?   It’s having to take it on the chin without being able to retaliate. No, not because of turning the other cheek; rather, because we have no public platform from which to return fire!


Open Enrollment Starts

MAY 15th -through- JUNE 30th


Twice a year (mid-May to end-Jun; mid-Nov to end-Dec)‘s intake staff get to relax. All screening, qualifying & vetting of member-candidates fall to third-party resources like Lexis-Nexis, Trudiligence, etc.

All other times, our intake staff must do the heavy lifting themselves. Only candidates that are not licensed (because they’re not required) may be farmed out for examination. The purpose is to ensure no bad apples are allowed in! (more…)

Survey Concludes: Stupidity Abounds

Way, way too many/much MARKETING

Every October our Community polls members about What’s Right & Wrong INSIDE (the Community) and OUTSIDE (their own marketplace). Not surprisingly, for the third year in a row the #1 Outside Concern was that there is just TOO MANY marketing choices [ONLINE] … (more…)

Stamp Out Prospecting

Wasting Valuable Time Lead-Chasing

One of the biggest complaints we hear from members is that LEADS really can be a giant pain the rump! Sure, everyone has a solid CRM program but “all” that does is create…LEADS. 

So, what so bad about leads? Are they the supposed “lifeblood” of every business? To an extent perhaps, but there’s more to the story! (more…)

Vanishing Marketing Fees

Per Member Vote Last October members get to vote annually on Major Changes that they would like to see happen in the following year. Our Exec Comm spends considerable time reviewing S&R (Suggestions & Recommendations) to isolate the Best of the Best in November & December. Usually there’s a few “must do” items that will be enacted the following year or else be shelved for a future vote during the next October vote…


Email WAS the Killer App

Rest in Peace Email


If you spent a good deal of time online you already know that things keep getting worse, don’t you? Take email marketing. Is there a day that goes by without unwanted, unrequested and meaningless messages [SPAM by any other name] fill your inbox?


Move Over Boomers …

Millennials are Charging Forward!

As us older professional service providers yield to encroaching age, a newer generation is charging (barging?) into the market. Unlike us, they are extremely tech-savvy and grew up on the internet. They aren’t just struggling to get a foothold in OUR markets as we had to do. They are able to eliminate “dues-paying” by rushing full-speed to gobble up new clients at an alarming and unheard of rate.